Welcome to the Playground
For the Riot Games Arcane worldwide premiere on Netflix, VTProDesign designed one-month long immersive experience at Riot Games HQ in Santa Monica.
Previz Renderings
Yamashita’s process start with previz renderings, using precise 3D models of the venue to design the animations. This ensure the client and the production team to share the same vision, as well as creating such a large scale content that is hard to imagine during the pre-production stage.
Hextech Crystal, a kinetic sculpture amalgamating projections, lighting, and sound effects that guests could trigger by teaming up. Yamashita also designed animation that emerge on the overhead holographic projections.
Arcane Wall
Arcane Wall – a next-level Step & Repeat photo op, welcomed guests to the event. Many celebrities includes Hailee Steinfeld, Riot Games Executive team and show’s creators posed against our immersive backdrop. Yamashita has worked on physical wall design as well as camera studies to ensure the optimal experience both in-person and in the camera.
Role
Creative Director at VTProDesign
Awards
Grand Ex 2022, The Best Campaign of the Year
Credits
Chief Creative Officer: Michael Fullman
Executive Creative Director: Alex Ilten
Creative Director: Akiko Yamashita
Senior Designer: Danny Kim
Graphic Designer: Justine Henderson
Director of Production: Patrick Jong
Technical Producer: Matt Mojo
Executive Creative Producer: Michael Lee
Creative Technologists: David Howe, Matthew Wachter, Maxy Bebber, Melissa Troutt, Zac Layman
Programmers: Matthew Wachter, Charlie Wilson
IT Director: James Cammack
Content: IMMANENT