DashMart DisPlay

Playing With Your Food on the Streets of New York

The DashMart DisPlay is a window game that channels the vibe of a classic claw game (think of the aliens in Toy Story). If players could clasp a faux display of fruits and veggies within a 60 second timeframe, they won a DashMart bag filled with pre-packaged produce. DashMart employees delivered the prize through dutch doors in the DisPlay.

Yamashita worked on designing and rendering the DisPlay, the tiered shelves that held the produce, controllers with joysticks and buttons, circular windows that showcased DarshMart products on turntables.

DashMart DisPlay gave us an opportunity to turn the concept of traditional window displays on its head in a city that is renowned for them by gamifying it, injecting engaging tech and vibrant visuals that ended up attracting upwards of 3,000 visitors. 


The activation received Platinum Muse Awards in Experiential & Immersive – Interactive Outdoor Event category.


Creative Director at VTProDesign


Muse Awards, Platinum, Experiential & Immersive – Interactive Outdoor Event




    Chief Creative Officer: Michael Fullman

    Executive Creative Director: Alex Ilten

    Executive Producer: Paul Elsberg

    Producer: Nadia Elalighe

    Creative Producer: Melanie Kassis

    Creative Director: Akiko Yamashita

    Executive Producer – Creative Technology: Zachary Saale

    Programmer: Evan Gannon

    Creative Technologist: Colin Honigman, Trevor Smith


Client- DoorDash:


    Executive Producer: David Schiavone

    Creative Director: Chris Allick

    Senior Art Director: Shasta Mattey

    Assistant Creative Director / Copywriter: Justin Stielow

    Brand Supervisor: Abby Bornstein